ICC 2015

Social Designer // Audi

Design at the speed of live sports. As a Social Designer for the ICC in Melbourne, I created the tournament’s live visual identity. From starting lineups and real-time stats to "Man of the Match" trophies, I lived the action from the heart of the stadium.

My role was to transform raw data into high-impact, viral social content, capturing the intensity of the game for a global audience in real-time.